Castore x AMC - Better Never Stops

Directors Cut

When Andy Murray signed an exclusive deal with emerging sports giant Castore, we wanted to show the world why he is the epitome of the brands ethos: Better Never Stops. We created a void in which Andy relentlessly plays against an unseen opponent. After his huge success and major injury setbacks — our goal was to show that no matter what, you never quit.

Directed by

Andy Daly

DOP - Scott Jones

Production: Fresh Cut

 
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BTS

The behind the scenes video shows how we created ‘The Void’ which represents Andy being in the zone. Only having access to Andy for 3 hours means you have to work quickly and efficiently. The whole team pulled out all the stops to make it a success.

What makes someone “The Best”?

 

Directing
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